Collective Arts

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Meet

Collective Arts has built a creativity-powered beverage platform at the intersection of culture, innovation, and modern consumer trends. Its portfolio spans beer, cocktails, non-alcoholic, and functional beverages (including a female-inspired range of energy drinks), each amplified through a global artist community and culturally relevant partnerships.

With 2,500+ artists across 65 countries, Collective Arts integrates creative collaboration directly into product development and brand building, supporting shelf standout, consumer engagement, and launch efficiency relative to traditional beverage brands.

The model works. Collective Arts incubated and exited its cannabis beverage division, Collective Project, at an estimated 25–30x return on invested capital, demonstrating the ability to build, scale, and monetize high-growth brands within the platform. This transaction provides a clear reference point for how the platform can create and realize value over time.

Today, the business has established national retail distribution, expanding U.S. presence, and $27.1M in FY2026 revenue, with a clear path to $39M in FY2027 driven by continued growth across core and emerging categories.

Collective Arts leverages its artist community and brand ecosystem to drive awareness, trial, and repeat purchase, creating a differentiated approach to brand building that improves unit economics as the platform scales.

Problem They’re Solving

Traditional beverage companies are not structured to build culturally relevant brands at scale

Large beverage companies are optimized for manufacturing, distribution, and portfolio management. They are effective at scaling established products, but less effective at consistently creating new brands that resonate with evolving consumer preferences across premium and emerging categories.

At the same time, smaller challenger brands often succeed in building cultural relevance, but lack the infrastructure, capital, and distribution required to scale beyond niche audiences.

This creates a structural gap in the market: cultural credibility on one side, and multi-category distribution scale on the other. Few companies are built to deliver both.

As consumers move across categories and occasions, the ability to build and scale multiple relevant brands within a single platform becomes a competitive advantage that few incumbents are positioned to replicate.

Where They Are Headed

A clear path to scale — with the infrastructure already in place

Collective Arts delivered $27.1M in FY2026 revenue and is on a defined path to $39M in FY2027, driven by continued growth across both core and emerging categories.

Near-term growth is focused on three priorities:

Increasing velocity and margin in the core beer portfolio, where national distribution is in place and the focus shifts from building presence to extracting returns.
Scaling RTD cocktails and non-alcoholic beverages across two of the fastest-growing segments in the category, where distribution is already in place, including national Loblaws listings for non-alcoholic beer, and consumer demand continues to shift toward premium alternatives.
Scaling Botany Energy, a female-inspired functional beverage line, through the company’s existing national 7-Eleven distribution partnership and into a North American functional beverage market projected at ~$50B.
Deepening relationships with strategic retail and distribution partners, including 7-Eleven, Costco, Loblaws, Whole Foods, and Sobeys, to drive velocity and expand shelf presence across core markets.

The global artist community is embedded in every product, driving shelf differentiation, organic reach, and consumer engagement. This reduces reliance on paid marketing at launch and makes new product introductions more capital-efficient than for typical challenger brands.

The balance sheet reset currently underway marks a key inflection point. As legacy debt is reduced and restructured, the business shifts from managing financial constraints to deploying capital in support of growth.

Over time, the objective is straightforward: build distinctive brands, scale with strong unit economics, selectively monetize, and recycle capital into the next phase of growth. The Collective Project transaction has already demonstrated this model in practice.

Opportunity Highlights - Why Collective Arts, Why Now

Proven Brand Incubation Model: Collective Arts has demonstrated the ability to build, scale, and monetize new beverage brands within a single platform, highlighted by the Collective Project spinout at an estimated 25–30x return on invested capital.
Established Retail and Distribution Foundation: The business has secured national listings with major retailers including LCBO, Loblaws, Sobeys, Costco, Walmart, Whole Foods, 7-Eleven, and UNFI, providing a strong base to support continued product expansion and velocity growth.
Multi‑Category Growth Platform: Operating across beer, RTD cocktails, non-alcoholic, and functional beverages, the company is positioned to follow consumer demand across occasions while concentrating growth in higher-margin, faster-growing segments.
Differentiated Brand Development Engine: A global network of 2,500+ artists across 65 countries is embedded directly into product development and brand building, supporting shelf differentiation, consumer engagement, and more efficient product launches relative to traditional models.
Clear Near-Term Inflection Point: With the balance sheet reset underway, the business is transitioning from managing legacy debt to deploying capital toward growth, creating a clear opportunity to accelerate expansion across categories and geographies.

Management Team - Operators with proven experience building and scaling consumer brands

Matt Johnston, CEO & Co‑Founder

Matt has over 25 years of experience in consumer brand building, including senior roles at Tim Hortons and Moosehead. He founded Collective Arts in 2013 and has grown the business into a ~$30M revenue platform with national retail distribution and a global artist network. He continues to lead the company’s strategic direction and multi-category expansion.

Spencer Russell, Chief Financial Officer

Spencer brings financial and transactional expertise from KPMG’s Deal Advisory practice, where he focused on valuation, financial modeling, and M&A. At Collective Arts, he leads capital strategy, financial planning, and investor relations, supporting the company’s transition to a growth-focused capital structure.

Corey Helie‑Masters, VP, Sales

Corey has played a central role in building Collective Arts’ sales organization, developing national retail coverage across Canada and expanding into U.S. markets. He now leads distribution strategy and execution across key accounts and international growth initiatives.

Toni Shelton, VP, Brand & Strategy

Toni led the development and successful exit of Collective Project, validating the company’s brand incubation model through a transaction that delivered an estimated 25–30x return on invested capital. She now leads brand, innovation, and portfolio strategy across the business.

Glenn Murphy, Board Director

Glenn brings extensive leadership experience from global consumer brands, including serving as CEO of Gap Inc. and board roles at Lululemon and Shoppers Drug Mart. His expertise in scaling premium brands and navigating large retail environments supports the company’s next phase of growth.

Key Metrics - The Numbers Behind the Story

$27.1M: FY2026 actual revenue, with a clear path to $39M in FY2027, driven by sustained double-digit organic growth.
Estimated 25–30x return: Return on invested capital from the Collective Project spinout — validating the incubation-to-exit model. Final earn-out pending.
Fastest-growing new brand at UNFI Canada: Third-party validated retail velocity demonstrating exceptional retailer demand and consumer pull.
National distribution footprint: Listings with LCBO, Loblaws, Sobeys, Costco, Walmart, Whole Foods, 7-Eleven, and UNFI, with expanding U.S. and international distribution.
2,500+ artists • 65 countries • 45,000+ submissions • $1M+ paid to artists: The global creative community that powers authentic brand storytelling, earned media, and consumer loyalty that paid advertising cannot replicate.

Awards & Milestones - A Track Record of Doing What We Say

$27.1M in FY2026 revenue: Growing toward $39M in FY2027, with sustained double-digit organic growth across beer, RTD, and non-alcoholic categories.
Chosen by 7-Eleven as a national innovation partner: Selected to co-develop and launch RTD product extensions, a commercial endorsement of our innovation capability and retail credibility.
Successfully incubated and divested Collective Project: Transaction with Organigram (NASDAQ: OGI) valued at up to ~$30M, validating our brand incubation-to-exit model at an estimated 25–30x return on invested capital.
National and cross-border retail distribution: Listings across LCBO, Loblaws, Sobeys, Costco, Walmart, Whole Foods, 7-Eleven, and UNFI, including fastest-growing new brand status at UNFI Canada.
Owned production infrastructure: A 60,000 sq. ft. facility in Hamilton and a national sales organization covering on-premise and off-premise channels across Canada, with expanding U.S. coverage.