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Meet
Dirty Devil Vodka, the world’s first vodka crafted with proprietary hyper‑oxygenated water. Founded in Quebec, DDV has rapidly become a top‑selling superpremium/deluxe vodka brand in Ontario and Quebec, with growing distribution in the USA, Mexico, and the Caribbean.
Recognized globally as a Top‑Ten Vodka (93 Points, Gold Medal – Forbes/BTI 2024), DDV combines cutting‑edge technology, locally sourced ingredients, and bold marketing to deliver ultra‑premium quality at accessible pricing. The brand has already achieved strong traction in core markets, doubling retail listings in Ontario over the past year and building a roster of ambassadors led by NHL Hall of Fame goalie Martin Brodeur.
For investors, DDV represents a unique opportunity: a world‑class product with proprietary innovation, rapid market adoption, and seasoned leadership. With clear expansion plans across Canada, the U.S., and the Caribbean, DDV is positioned to scale aggressively and become a leading acquisition target in the global spirits industry.
Problem They’re Solving
Premium vodka brands often lack innovation and rely heavily on marketing spend. DDV was launched in 2022 by a small group of investors who perfected the product and funded initial campaigns.
While sales are growing in Quebec and Ontario, expansion across Canada and into the U.S. requires additional marketing investment and disciplined sales execution.
Consumers are increasingly seeking authentic, innovative brands, and DDV fills this gap with proprietary technology and a proven ability to convert marketing into sales.
Where They Are Headed
DDV Spirits is targeting 50,000 – 100,000 cases annually, positioning the brand among the top craft vodkas in North America and making it a highly attractive M&A candidate.
Expansion plans include Western Canada, key U.S. hub states, and the Caribbean in 2026, followed by product line extensions (flavors, formats) in 2027 to increase shelf presence and sales velocity.
The long‑term vision is to establish DDV as a household name in premium vodka, combining innovation and culture to drive enduring brand loyalty and shareholder value.
Opportunity Highlights
- One of the world’s top‑rated vodkas, made in Canada with locally sourced ingredients
- Among the fastest‑growing vodka brands in Ontario and Quebec, with distribution relationships to expand across North America
- Proprietary hyper‑oxygenation technology delivering superior product quality in a market hungry for innovation
- Experienced and capable management team with proven industry track records
- Growing roster of brand ambassadors, led by NHL Hall of Fame goalie Martin Brodeur
- Marketing Agreements with Formula 1 and the Jersey Devils Prudential Center in Newark New Jersey
Management Team
Jakob Ripshtein – CEO
Former President of Diageo Canada and CFO of Diageo North America, overseeing leading brands including Smirnoff, Crown Royal, and Johnnie Walker.
François Tremblay – Founder and President
Entrepreneur who secured global rights to hyper‑oxygenation technology; oversees Quebec sales and branding. He brings visionary leadership and has positioned DDV as a global innovator in spirits.
Kevin Keagan – COO
Former COO of TerrAscend; expertise in scaling CPG businesses and securing LCBO listings. He has a proven track record of driving national distribution and operational efficiency. He is responsible for supply chain management and sales in Ontario and Atlantic Canada.
David Miller – CFO
Former VP, Finance of Cipher Pharmaceuticals (TSX: CPH). 12 years of corporate accounting experience at UHY McGovern Hurley LLP.
Key Metrics
- #1 Canadian‑made superpremium/deluxe unflavored vodka brand by retail sales in Ontario & Quebec (LCBO/SAQ data)
- Sold in 500+ retail stores, bars, and restaurants across Eastern Canada
- Ontario retail listings nearly doubled in the past 12 months
- Gross margins above industry benchmarks, with further economies of scale achievable
- Exit multiples for premium spirits brands can exceed US$2,000 per case of annual sales
Milestones
- Top‑Ten Vodka (Forbes/BTI 2024) – 93 Points, Gold Medal
- October 2025 – First Caribbean distributor purchase order
- October 2025 – Entered discussions for first special‑edition product (celebrity/motorsports theme)
- October 2025 – Jakob Ripshtein (longtime Diageo executive) recruited as CEO by the Board.
- November 2025 – Martin Brodeur (New Jersey Devils) re-signed as lead brand ambassador
- December 2025 – Hospitality format One Liter Bottle enters design stage
- January 2026 – Mark Polubiec returns as Chairman, bringing proven leadership and deep financial expertise
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