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Meet
Salt Scrub Co. is a profitable, established personal care brand specializing in premium natural salt scrubs that exfoliate, hydrate, and soften the skin within seconds. Founded in 2012, the company has built a loyal customer base through high‑quality formulations, spa‑grade fragrances, and a memorable sensory experience that drives repeat demand.
The brand operates across resort, spa, wholesale, and e‑commerce channels, with a uniquely effective zero‑CAC trial model that converts customers organically. With approximately $950K–$1M in annual revenue and ~$250K in annual cash flow, Salt Scrub Co. represents a proven, cash‑generating platform ready for disciplined expansion under CAM Strategic Ventures LLC.
Problem They’re Solving
The exfoliating body care market is crowded with low‑differentiation products that rely on synthetic ingredients, discounting, and expensive digital marketing to drive sales. Consumers increasingly seek clean, natural, and experiential products that deliver real results without chemicals or aggressive advertising.
Salt Scrub Co. fills this gap with a premium, sensory‑driven scrub that delivers an immediate “wow” effect, creating one of the highest‑conversion funnels in personal care.
By placing the product in resort and restaurant bathrooms, the company bypasses traditional CAC entirely, enabling profitable growth in a category where most brands struggle with rising acquisition costs.
Where They Are Headed
Salt Scrub Co. is entering its next phase of growth by expanding distribution across Florida’s major tourism markets, strengthening its Amazon presence, and introducing new product formats aligned with wellness and gifting trends. The company will build on its strong foundation through targeted geographic rollout, digital optimization, and selective SKU extensions.
Under CAM Strategic Ventures LLC, the brand will scale through disciplined operations, improved merchandising, and expanded hospitality partnerships. This approach preserves the company’s premium positioning while unlocking meaningful revenue growth across wholesale, retail, and e‑commerce channels.
Opportunity Highlights
- Proven Cash-Flowing Platform: Offering investors a de‑risked entry point into a stable, high‑margin business. The company’s financial performance demonstrates strong fundamentals and operational discipline.
- Highly Efficient Growth Engine: Zero‑CAC acquisition model that is rare in consumer-packaged goods and highly scalable across hospitality and retail environments. This model creates a durable competitive moat.
- Large and Growing Market: The $10B+ U.S. bath and body care market is expanding, with clean beauty growing 2–3× faster than traditional categories. This macro tailwind supports long‑term expansion.
- Multiple Expansion Levers: Geographic rollout, Amazon optimization, digital acceleration, and product line extensions. These levers provide multiple pathways to scale revenue.
- Experienced Operator Ownership: CAM Strategic Ventures brings disciplined execution, strategic oversight, and a track record of scaling consumer brands.
Management Team
Chris Mitton – Co‑Founder
Chris is a seasoned entrepreneur and operator with over 20 years of experience scaling businesses and managing P&Ls across multiple industries. He has a proven track record of executing acquisition‑led growth strategies and unlocking value through disciplined operations.
Carrie Mitton – Co‑Founder & General Counsel
Carrie brings 25+ years of experience as a corporate general counsel in the healthcare industry, with deep expertise in governance, contracts, compliance, and regulatory oversight. Her leadership ensures strong legal, operational, and risk management foundations for the business.
Milestones
- 2012: Company founded and began operating profitably as a premium personal care brand.
- 2015 - 2024: Maintained consistent annual profitability with minimal marketing investment.
- 2024: Achieved ~$887K in revenue, expanded Amazon and Walmart marketplace presence.
- 2025: Estimated ~$950K - $1M in annual revenue with ~$250K in annual cash flow.
- 2025: Built a network of 130+ active wholesale, resort, and hospitality accounts.
- 2024 - 2025: Expanded hospitality footprint through placements in resort and restaurants, strengthening the zero‑CAC trial model.
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