Trendset Technologies Inc.
- Location : Campbellville, Ontario
- Sector : Automotive Technology
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Meet
Trendset Technologies is a vertically integrated automotive technology company that controls the full lifecycle of a used‑vehicle transaction — inspection, listing, financing, and sale, without carrying inventory.
Through its proprietary PrivAuto platform, Trendset delivers dealership‑grade trust to private buyers and sellers while unlocking new revenue streams across inspection, transaction fees, financing, warranty, and marketplace liquidity.
With 40 Jiffy Lube locations forming its physical inspection moat and Automotive8 providing national dealer reach, Trendset is positioned to redefine how vehicles are bought and sold across North America.
Problem They’re Solving
Private used‑vehicle sales are broken. Buyers and sellers face fraud, misrepresented condition, unsafe meetups, and fragmented transactions.
Marketplaces monetize listings but leave inspection, financing, warranty, and closing to third parties, causing revenue leakage and low conversion.
Trendset closes every gap with a single controlled transaction layer: AI‑verified inspections, secure payments, integrated financing, warranty, and multi‑channel seller liquidity (Instant Cash Offer, Wholesale Auction, Retail Peer‑to‑Peer). The result is trust, speed, and value in a market that has never had all three.
Where They Are Headed
Trendset is scaling its model across Canada, beginning with the 40‑location Jiffy Lube footprint as the inspection and acquisition engine.
The PrivAuto platform will be licensed across major automotive service networks, Canadian Tire, Active Green & Ross, Mr. Lube, and national dealer groups, creating a standardized, trusted transaction layer across the industry.
With Automotive8’s U.S. dealer relationships and the Honest Auto network, Trendset is positioned for North American expansion and long‑term global reach.
Opportunity Highlights
- Large Market, Clear Gap: A $24–25B Canadian used‑vehicle market with no trusted, full‑service private‑sale platform.
- Physical Moat Through Jiffy Lube: 40 service‑bay locations create a built‑in, low‑cost seller acquisition and inspection funnel.
- Asset‑Light, High‑Margin Model: No inventory held; revenue captured across inspection, financing, warranty, and close.
- Integrated Ecosystem: PrivAuto + Just Lubes + Automotive8 combine into a self‑reinforcing, vertically integrated engine.
- Multi‑Channel Liquidity: Instant Cash Offer, Auction, and Retail P2P maximize seller value and conversion.
- North American Expansion Path: Dealer relationships and partner networks unlock continental scale with low friction.
Management Team
Kelly Jennings — Founder & CEO
30+ years automotive retail; founder of PowerBand Solutions (publicly listed on TSX, OTC, Frankfurt). Deep experience in dealership operations and automotive SaaS.
Jamie Chown — Co‑Founder & Chief Product Officer
Expert in automotive software and IT systems; leads platform product strategy.
Gerald Salvati — Corporate Finance
CA since 1982; 30+ years in finance across multiple industries including automotive and lending.
Rene Caron — Finance & Capital Markets
CPA, entrepreneur, TSX experience; brings operational and financial leadership.
Philip Chen — Founding Partner, Dynaco Capital
Specializing in cross‑border transactions across minerals, energy, fintech, quantum technologies, AI, and data‑center infrastructure, with over $2.5B in completed listings, M&A, and strategic investments.
Key Metrics
- ~$24.9M baseline revenue across operating units
- ~$500 blended revenue per vehicle sold
- 40 physical inspection locations (Jiffy Lube)
- 250+ dealer relationships via Automotive8
- Targeting 1% of the $24–25B Canadian used‑vehicle market
Milestones
- PrivAuto platform built and operational
- LOI signed for acquisition of 40‑location Just Lubes network
- Automotive8 generating ~$3M annual revenue
- Integrated multi‑channel transaction engine (ICO, Auction, Retail P2P)
- Strategic partnerships: RouteOne, Carzone, warranty providers
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